About Deemah

VISION

By 2022, Deemah will be the Saudi pride leading brand; Offering “ A Billion Satisfaction” to its stakeholders.

MISSION

Deemah empowers its people to maximize shareholder returns by:

  • Continuosly exceeding customer and consumer expectations with our brands.
  • Continuously delivering an excellent range of products.
  • Effectively developing its organizational and technological resources.

QUALITY

  • Here in Deemah we are caring about the Quality of our valuable brands.
  • Internally, we are applying the advanced technology to control the product quality.
  • We are caring about our consumer health. That is why we are certified with a hi-food safety standard “ISO 22000:2005” Since 2014.
  • Deemah is following the Saudi regulations and certified from the SFDA (Saudi Food and Drugs Administration) to export their products all over the world.
  • Also, we are following SASO and GSO standards. These standards are the backbone of our internal specification management system.
  • Now we are preparing for ISO 9001:2015 that will improve the company QMS “Quality management system” that will also increase our customers and consumer satisfaction.

SAFETY

Deemah provides a safe and healthy workplace for its employees since it is a fundamental right of every single Deemah employee. The safety department ensures that the risk of injury, accidents and exposure to health hazards stays at a minimum in the work place at all times. At Deemah, the safety departments’ main responsibility is to ensure that Safety come first.

Our safety department is following all the OSHA (Occupational Safety and Health Administration) guidelines and rules for the manufacturing industry to insure a safe and accident-free workplace. In addition, the safety department complies with the NEBOSH standards (National Examination Board for Occupational Safety and Health).

DEEMAH HIGHLIGHTS

500

Employees as of today

Branches Kingdom wide

370 trucks / Van owned

Reaching more than 72 Countries

#3

Ranking by market share in most categories

#2

Ranking in biscuit brand retention ratio

3rd

Favorite brand among kids

ABOUT DEEMAH

DOCUMENTARY VIDEO ABOUT DEEMAH CORPORATION

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Manufacturing facilities historical investments

Continuous horizontal expansion to reach a total of 29 production lines by year end..

1987

– Biscuit cream line
– Plain biscuit line

1987
1993

Biscuit coated wafer

1993
1998

Plain wafer line

1998
1999

Biscuit cream line 2

1999
2002

– Candy factory (filled & plain toffee, hard candy lines)

– Biscuit bar line 

2002
2004

Lollipop line

2004
2006

– Biscuit mamoul line
– Plain biscuit line 2

2006
2007

– Plain toffee line 2
– Lollipop line 2

2007
2008

Beverage factory (tea bag line)

2008
2009

– Snack factory (potato & tortilla line)
– Instant powdered drink line
– Biscuit bar line 2

2009
2010

Hard candy line 2

2010
2013

Nuts processing factory

2013
2015

– Biscuit bar line 3
– Nuts processing line

2015
2016

Invested in new cake & chocolate factory (cake, chocolate & biscuit enrobed lines)

2016
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