About Deemah

VISION

By 2022, Deemah will be the Saudi pride leading brand; Offering “ A Billion Satisfaction” to its stakeholders.

MISSION

Deemah empowers its people to maximize shareholder returns by:

  • Continuosly exceeding customer and consumer expectations with our brands.
  • Continuously delivering an excellent range of products.
  • Effectively developing its organizational and technological resources.

QUALITY MANAGEMENT

Certifications / Quality Management of UFIC

UFIC is a leading manufacturer of quality products in the branded biscuits, confectionery, snack, Instant Drink Powder, chocolate & cake categories in kingdom of Saudi Arabia. It is the only company in the Kingdom biscuit industry which is ISO 9001:2015, ISO 22000:2018 and Halal Food certified.

We are committed to total satisfaction of our consumers, product quality, safety, Halal Integrity and environmental protection. We care for our employees as much as we care for our brands and our consumers. This we believe is possible by providing quality products through hygienic, environment friendly processes and practices maintained according to National, International standards and applicable regulations addressed in UFIC Integrated Management System.

In order to support quality management, we have an agile quality control department where quality is ensured at all steps. From inspection of raw material to finished product, every critical processing is monitored by our Quality team. The Quality, R&D, Supply Chain and Production workings are in lined with the international standard specifications.

Being an ISO & Halal certified company, we ensure that all our material, processes and distributions are ensured as per approved quality & food safety standards while keeping human safety first with friendly environment. We value our supply chain processes and business strategic partnerships with our suppliers / customer to follow quality & food Safety standards to ensure consumer safety & protection.

ISO 9001:2015 

A quality management system equipping an organization to provide consistent customer satisfaction.

ISO 22000:2018

The only company in the local industry to have received ISO 22000:2018 certification; UFIC has achieved the certification to control food safety hazards, ensuring that food is safe at the time of human consumption.

HALAL CERTIFICATION

Halal Certification implies that a product passes Islamic consumption standards. Halal products can be consumed with confidence by Muslims around the globe.

SFDA STANDARDS

UFIC is Saudi Food & Drug Authority (SFDA) certified for biscuits, candies, snacks, cakes. All UFIC products meet SFDA standards. SFDA verifies this through quarterly inspections of our production premises, laboratory, and collection of random product samples which are then tested in their own quality control labs.

Being engaged in the manufacture of food products, we realize the importance of providing safety to our employees, stakeholders & customer. The assurance of safe processing and distribution is managed under international standards of Health, Safety & Environment. Our company is in the process of being formally certified this year for ISO 45001:2018.

Our policy on personnel safety has been streamlined & implemented in all factories. Health & Safety policy features are:

  • Assurance of quality in work life by providing safe and healthy work environment to our people, identifying, and eliminating the causes of occupational hazards.
  • Continuously improve our work environment for the benefit of our employees, customers, and stakeholders.
  • Comply with the regulatory requirements in these concerns.

SAFETY

Deemah provides a safe and healthy workplace for its employees since it is a fundamental right of every single Deemah employee. The safety department ensures that the risk of injury, accidents and exposure to health hazards stays at a minimum in the work place at all times. At Deemah, the safety departments’ main responsibility is to ensure that Safety come first.

Our safety department is following all the OSHA (Occupational Safety and Health Administration) guidelines and rules for the manufacturing industry to insure a safe and accident-free workplace. In addition, the safety department complies with the NEBOSH standards (National Examination Board for Occupational Safety and Health).

DEEMAH HIGHLIGHTS

500

Employees as of today

Branches Kingdom wide

370 trucks / Van owned

Reaching more than 72 Countries

#3

Ranking by market share in most categories

#2

Ranking in biscuit brand retention ratio

3rd

Favorite brand among kids

ABOUT DEEMAH

DOCUMENTARY VIDEO ABOUT DEEMAH CORPORATION

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Manufacturing facilities historical investments

Continuous horizontal expansion to reach a total of 29 production lines by year end..

1987

– Biscuit cream line
– Plain biscuit line

1987
1993

Biscuit coated wafer

1993
1998

Plain wafer line

1998
1999

Biscuit cream line 2

1999
2002

– Candy factory (filled & plain toffee, hard candy lines)

– Biscuit bar line 

2002
2004

Lollipop line

2004
2006

– Biscuit mamoul line
– Plain biscuit line 2

2006
2007

– Plain toffee line 2
– Lollipop line 2

2007
2008

Beverage factory (tea bag line)

2008
2009

– Snack factory (potato & tortilla line)
– Instant powdered drink line
– Biscuit bar line 2

2009
2010

Hard candy line 2

2010
2013

Nuts processing factory

2013
2015

– Biscuit bar line 3
– Nuts processing line

2015
2016

Invested in new cake & chocolate factory (cake, chocolate & biscuit enrobed lines)

2016
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